/* ===== Página Marketing Digital ===== */
.mk-hero{position:relative;overflow:hidden;padding:150px 0 80px}
.mk-grid{position:relative;z-index:1;display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.mk-title{font-size:clamp(2.3rem,4.8vw,3.8rem);font-weight:700;color:var(--blue);margin:16px 0 20px;line-height:1.1;letter-spacing:-.02em}
.mk-lead{font-size:1.15rem;color:#2c3340;max-width:560px}
.mk-callout{margin-top:24px;max-width:540px;padding:20px 22px;border-radius:20px;background:linear-gradient(135deg,#fff,#EAF6FC);border:1px solid var(--line);box-shadow:0 18px 40px -26px rgba(10,60,110,.55);position:relative;overflow:hidden}
.mk-callout::after{content:"";position:absolute;width:120px;height:120px;border-radius:50%;background:rgba(69,166,218,.15);right:-40px;top:-40px}
.mk-callout strong{display:block;font-size:1.35rem;color:var(--navy);margin-bottom:6px}
.mk-callout p{color:var(--muted);position:relative}
.mk-phone{position:relative;display:flex;justify-content:center}
.mk-phone img{width:min(100%,520px);height:auto;animation:bob 6s ease-in-out infinite}
.pop{position:absolute;display:grid;place-items:center;width:52px;height:52px;border-radius:16px;background:#fff;font-size:1.5rem;box-shadow:0 14px 30px -14px rgba(10,60,110,.55);animation:popUp 4.5s ease-in-out infinite}
.p1{top:14%;left:12%}.p2{top:30%;right:8%;animation-delay:-1.2s}.p3{bottom:20%;left:6%;animation-delay:-2.4s}.p4{bottom:8%;right:16%;animation-delay:-3.4s}
@keyframes popUp{0%,100%{transform:translateY(0) scale(1) rotate(-4deg)}50%{transform:translateY(-14px) scale(1.08) rotate(4deg)}}
.mk-sec{position:relative;padding:100px 0;overflow:hidden}
.mk-soft{background:linear-gradient(180deg,transparent,#EEF6FB 20%,#EEF6FB 80%,transparent)}
.mk-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:46px;text-align:left}
.mk-card{position:relative;background:#fff;border-radius:28px;padding:30px 28px 32px;border:1px solid var(--line);transition:transform .4s cubic-bezier(.2,.8,.2,1),box-shadow .4s}
.mk-card:hover{transform:translateY(-10px) rotate(-.6deg);box-shadow:var(--shadow)}
.mk-card:nth-child(2):hover{transform:translateY(-10px) rotate(.6deg)}
.mk-num{position:absolute;top:22px;right:24px;font-size:2.4rem;font-weight:800;line-height:1;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;opacity:.35}
.mk-card-img{height:170px;display:flex;align-items:flex-end;justify-content:center;margin-bottom:22px;border-radius:20px;background:radial-gradient(circle at 50% 70%,#E3F2FA 0,#E3F2FA 55%,transparent 56%)}
.mk-card-img img{max-height:160px;width:auto;transition:transform .5s}
.mk-card:hover .mk-card-img img{transform:scale(1.07) translateY(-4px)}
.mk-card h3{font-size:1.3rem;font-weight:600;margin-bottom:10px;color:var(--ink)}
.mk-card p{color:var(--muted)}
.mk-img{display:flex;justify-content:center}
.mk-img img{width:100%;height:auto}
.floaty{animation:bob 7s ease-in-out infinite}
.mk-q{list-style:none;display:grid;gap:10px;margin-bottom:16px}
.mk-q li{position:relative;padding:12px 16px 12px 46px;background:#fff;border-radius:16px;border:1px solid var(--line);color:#2c3340}
.mk-q li::before{content:"?";position:absolute;left:12px;top:50%;transform:translateY(-50%);width:24px;height:24px;border-radius:50%;background:var(--blue-2);color:#fff;font-weight:700;font-size:.85rem;display:grid;place-items:center}
.mk-highlight{font-size:1.18rem;font-weight:600;color:var(--blue);margin-bottom:12px;max-width:580px}
.mk-text{color:var(--muted);font-size:1.06rem;max-width:580px}
/* Línea de tiempo */
.mk-timeline{position:relative;max-width:900px;margin:0 auto;display:grid;gap:34px}
.mk-line{position:absolute;top:10px;bottom:10px;left:50%;width:4px;transform:translateX(-50%);background:#E2E6EE;border-radius:4px;overflow:hidden}
.mk-fill{width:100%;height:0;background:linear-gradient(180deg,#45A6DA,#0A85C6);border-radius:4px;transition:height .15s linear}
.mk-step{position:relative;display:grid;grid-template-columns:1fr 70px 1fr;align-items:center}
.mk-bubble{position:relative;background:#fff;border-radius:22px;padding:24px 26px;font-size:1.08rem;font-weight:500;box-shadow:0 18px 40px -26px rgba(10,60,110,.55);border:1px solid var(--line);opacity:.35;transform:translateX(-30px) scale(.96);transition:opacity .6s,transform .6s cubic-bezier(.2,.8,.2,1)}
.mk-bubble::after{content:"";position:absolute;top:50%;right:-9px;width:18px;height:18px;background:#fff;border-right:1px solid var(--line);border-top:1px solid var(--line);transform:translateY(-50%) rotate(45deg)}
.mk-n{display:block;font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--blue-2);margin-bottom:4px}
.mk-dot{justify-self:center;width:34px;height:34px;border-radius:50%;background:#E9ECF2;border:4px solid var(--bg);position:relative;z-index:1;display:grid;place-items:center;transition:background .4s,transform .4s,box-shadow .4s}
.mk-dot::after{content:"";width:10px;height:6px;border-left:2.5px solid #fff;border-bottom:2.5px solid #fff;transform:rotate(-45deg) translate(1px,-1px);opacity:.6}
.mk-pic{display:flex;justify-content:center;opacity:.35;transform:scale(.9);transition:opacity .6s,transform .6s}
.mk-pic img{max-height:130px;width:auto}
.mk-step:nth-child(odd) .mk-bubble{grid-column:3;grid-row:1;transform:translateX(30px) scale(.96)}
.mk-step:nth-child(odd) .mk-bubble::after{right:auto;left:-9px;transform:translateY(-50%) rotate(-135deg)}
.mk-step:nth-child(odd) .mk-dot{grid-column:2;grid-row:1}
.mk-step:nth-child(odd) .mk-pic{grid-column:1;grid-row:1}
.mk-step.on .mk-bubble{opacity:1;transform:none}
.mk-step.on .mk-pic{opacity:1;transform:none}
.mk-step.on .mk-dot{background:var(--blue-2);transform:scale(1.12);box-shadow:0 0 0 8px rgba(69,166,218,.18)}
.mk-step.on .mk-dot::after{opacity:1}
.mk-cta{padding:30px 0 100px}
.mk-cta .btn{padding:16px 46px;font-size:1.05rem;border-radius:999px}
@media (max-width:900px){
  .mk-hero{padding:100px 0 36px}
  .mk-grid{grid-template-columns:1fr;gap:28px}
  .mk-grid.img-left .mk-img{order:2}
  .mk-sec{padding:44px 0}
  .mk-cards{grid-template-columns:1fr;gap:18px;margin-top:24px}
  .mk-card-img{height:150px}
  .pop{width:42px;height:42px;font-size:1.2rem;border-radius:12px}
  .mk-timeline{gap:18px}
  .mk-line{left:17px;transform:none}
  .mk-step,.mk-step:nth-child(odd){grid-template-columns:38px 1fr;column-gap:14px}
  .mk-step .mk-dot,.mk-step:nth-child(odd) .mk-dot{grid-column:1;grid-row:1 / span 2;align-self:start;margin-top:20px}
  .mk-step .mk-bubble,.mk-step:nth-child(odd) .mk-bubble{grid-column:2;grid-row:1;transform:none;border-radius:20px 20px 0 0;border-bottom:0}
  .mk-step .mk-bubble::after,.mk-step:nth-child(odd) .mk-bubble::after{left:-9px;right:auto;top:30px;transform:rotate(-135deg)}
  .mk-step .mk-pic,.mk-step:nth-child(odd) .mk-pic{grid-column:2;grid-row:2;background:#fff;border:1px solid var(--line);border-top:0;border-radius:0 0 20px 20px;padding:4px 0 16px;justify-content:flex-start;padding-left:26px}
  .mk-pic img{max-height:96px}
  .mk-cta{padding:20px 0 56px}
}
@media (max-width:900px){.mk-step .mk-pic,.mk-step:nth-child(odd) .mk-pic{transform:none}}
@media (max-width:900px){.mk-step .mk-bubble,.mk-step:nth-child(odd) .mk-bubble{box-shadow:none}.mk-step .mk-pic,.mk-step:nth-child(odd) .mk-pic{box-shadow:0 18px 30px -24px rgba(10,60,110,.55)}}